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Article – Mas de L’Ecriture and the fool who imports it

November 5th, 2010

Optimism & The Grapes of Sloth

This article starts with the sole purpose of being optimistic in a time that it is difficult to be optimistic in. I gave up watching the news a long time ago. It really served no purpose to be exposed to negativity all of the time. This article is inspired by a virtual conversation I had with a wine blogger this morning. To clarify, the blogger does exist in real life as well, and goes by the name of The Grapes of Sloth. The virtual aspect of it came via the magic of Twitter and that crazy old thing called cyber space.

I am sending out samples to journalists at the moment about the two new vineyards I have brought in from the Languedoc. These are what are referred to as the next icon wines. By this I mean, wines that are relatively unknown within the public arena, but are garnishing phenomenal reviews worldwide from critics. Another way to see them is wines that are perceived as expensive and hard to sell.

8 – 12 Euro Wines

This was the point my esteemed blogger friend made. Is this the time to bring in these kinds of wines? This is where the optimism I spoke of in the first paragraph is required. I know that most of the wine I sell will be between 8 and 12 Euros. I accept and understand that, but people will not experience these unique wines if somebody doesn’t take a risk to import and sell them.

I enjoy the challenge of finding the cheaper wines of quality and am delighted every time a customer comes back and raves about a Pinot Grigio that I sold them for 8 Euros. The fact that I am exceeding their expectations and the wine is cheaper and better than the ones they have being buying is very rewarding. It is the bread and butter of what I try to do. When I get these wines into restaurants and hotels, I am equally delighted. Cheap wine does not need to be bad quality.

Someone has to be the Fool

I could not sell the everyday wine if it did not allow me to find, taste and sell the special wines. Though there is only a small amount of people who end up buying them, I love being the fool who imports them. Some people will never get to taste and appreciate them, but they might. These wines are the very definition of a ‘hand sell’. You must sell the story and the winemaker as well as the wine. Why is it costing 20 Euros and why is it such good value at that price. The wines must not only live up to the “story”, they must exceed it.

A man called Pascal

Pascal Fulla owns a vineyard called Mas de L’Ecriture in a region known as the Terrasses du Larzac in the Languedoc. He sold up his share in a small airline and transferred his legal perfectionism from the rule of law, to that of nature. He is known as someone who believes in detail and the meticulous attention he gives to his wines is testament to this. Each individual plot is harvested, vinified and aged separately. Like all the great wines, the yield is ridiculously low. These are among the principle reasons wines like this cannot be sold for under 10 Euros.

Gary Gubbins of Red Nose Wine and Pacal Fulla of Mas de L'Ecriture

Gary Gubbins of Red Nose Wine and Pacal Fulla of Mas de L'Ecriture

What does Gordon sell?

These wines are currently more or less unknown in Ireland, but if you bought a lottery ticket in Donnybrook recently and fancy a nice lunch, apparently Heston Blumenthal has a nice Three Michelin starred restaurant in the UK. He also sells these wines as does the other master of Michelin, Gordon Ramsey. The leading worldwide critics such as Jancis Robinson and Robert Parker have heaped praise on this estate.

The new Claret?

I am not suggesting that you abandon your budget and your sense and rush to Red Nose Wine to buy these wines. They will not interest most of you. However, for those of you who do occasionally treat yourself to a good bottle of Bordeaux, or a fancy Australian Shiraz. I am suggesting that you save yourself some money, and try these wines.

A good street corner in Bordeaux

A good street corner in Bordeaux

Nostalgia ain’t what it used to be

People of a certain vintage often call into me and tell me of the times when good Bordeaux was affordable. The wines that now make their way to China for over one thousand Euros a bottle, used to be affordable for a special Sunday dinner. It is my belief that these kinds of wines are now the modern day equivalent. In case you were wondering, we are talking about 20 Euros, not 50 for these wines.

Last chance for Tickets

I have been talking about the upcoming Tipperary Food Producers Christmas Extravaganza for the last few articles and tickets have been selling very well. I still have more, so don’t leave it too late to get yours. I know that Pat Whelan has a great piece written about it this week so rather than try and compete with the published author, I would urge you to go to Pats blog and read his piece. I am only mildly jealous about the book Pat.

Domaine des Anges Dinner

If that’s not enough, Red Nose Wine is delighted to announce that Ciaran Rooney of Irish vineyard Domaine des Anges in Provence is visiting us on November 24th. Rather than do a formal tasting, we are going to have a wine dinner in Befanis restaurant. It promises to be a great night with super food being matched to beautiful organic wines. There has already been huge interest so I would suggest you contact Red Nose Wine or Befanis to reserve your seat.

Domaines de Anges Wine Dinner

Domaines de Anges Wine Dinner

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“Life is much too short to drink bad wine”

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